"Buy" digital communication
If your hotel doesn’t have a properly structured sales department, subcontract this area and get a communications company specialised in digital marketing.
This is a highly complex task, which needs to be completed by professionals from the area as a full-time job. Don’t expect your sales manager, booking supervisor, or intern to be able to complete these tasks with the necessary momentum and expertise.
Besides this, other rival companies are trying to be more up to date with new trends and technologies on the market.
Communication sells. If you don’t have the necessary budget to set up a communications team, subcontract one. It is sure to considerably increase your sales in the medium and long term.